HKTB Extends “Hong Kong Neighbourhoods” to Launch “West Kowloon” for Promoting Art and Culture Tourism of the Neighbourhood

HONG KONG, Sept 9 (Bernama-BUSINESS WIRE) — The Hong Kong Tourism Board (HKTB) officially launched a West Kowloon neighbourhood programme, after featuring popular promotions “Old Town Central” and “Sham Shui Po – Every Bit Local” in the “Hong Kong Neighbourhoods” campaign. The latest programme highlights the West Kowloon neighbourhood’s rich heritage and vibrant street life in Yau Ma Tei and Jordan along with its two new world-class museums – M+ and the Hong Kong Palace Museum in the West Kowloon Cultural District (WKCD) – which will open in the end of the year and next and become landmarks in art and cultural tourism. As art is inseparable from our life, the programme builds a bridge between the local life of the bustling communities, home to many historical architectures and traditional craftsmanship, and the artistic lure of the WKCD.

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