KOTA BHARU, Sept 6 (Bernama) — Universiti Malaysia Kelantan (UMK) is privileged to host the inaugural Swiss Innovation Challenge (SIC) Asean. UMK through the Faculty of Entrepreneurship and Business is working together with University of Applied Science & Art North Western Switzerland (FHNW), Putra Business School (PBS), DRB-HICOM University, Management and Science University and the Swiss Malaysia Chamber of Commerce (SMCC) as strategic partners to host the Swiss Innovation Challenge ASEAN (SICA 2021) which starts from July 2021 and ends in January 2022.
SIC takes a holistic approach materializing innovative business ideas along the lifecycle of the enterprise. SIC, as an annual prestigious program is led by FHNW with the full support from the Swiss Government. To date, SIC has already developed worldwide presence and networking also having established SIC Challenges in Indonesia, Vietnam, Thailand, China and Malaysia.
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