PUTRAJAYA, March 4 (Bernama) — Tourism Malaysia is undertaking its annual tourism promotion at ITB Berlin this year from 6 to 10 March as usual. Only this time, it will assume the title of Official Partner Country of the important travel trade event. It is seen as a significant promotional effort leading up to the Visit Malaysia 2020 campaign for the country.
This year’s delegation to ITB Berlin comprises of 11 state tourism boards, 32 tour operators, 30 hotels and resorts, two airlines, four tourism service providers and four tourism related agencies. There are a total of 136 participants representing 83 organisations taking part from Malaysia, with major players and sponsors being Malaysia Airlines, Malaysia Airports Holdings Berhad, Putrajaya Corporation, Selangor, Penang, Sabah, Sarawak, Condor Airlines and Desaru Coast.