HONG KONG & MILAN, Jan 11 (Bernama-BUSINESS WIRE) — PCCW Media Limited (PCCW Media), a leading fully integrated multimedia and entertainment company headquartered in Hong Kong, selected ContentWise’s digital experience automation and personalization software, to revamp its IPTV and app user experience personalization infrastructure.
PCCW Media and ContentWise collaborated to build the next generation of Now TV’s services on set-top box and connected apps. PCCW Media’s goal with this new design is to create a one-to-one, personalized relationship with its subscribers, with a particular focus on enhancing the on-screen user experience, simplifying customers’ access to content and boosting viewer engagement.
