REDWOOD CITY, Calif., Feb 22 (Bernama-GLOBE NEWSWIRE) —PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, today announced the launch of OpenBid, a breakthrough programmatic-first solution that provides app publishers and developers with a gateway to programmatic demand and brand ad budgets.
Consumers globally are increasingly interacting with media via mobile devices, and many brand advertisers are turning to in-app advertising to reach this highly-engaged audience. Many are focusing their budgets on automated buying channels such as the open exchange and private marketplaces, with over 90 percent of global media buyers planning to increase their programmatic direct in-app budgets in 2019 (Forrester Consulting). However, many app developers have been unable to fully capitalize on the growing interest from brand advertisers as they rely on legacy mobile mediation partners that do not have the expertise or deep access to programmatic budgets.
