Juniper Research: OTT Business Messages To Exceed 93 Billion Globally In 2023; Accelerating Competition To Established SMS Channel
BASINGSTOKE, England, Jan 25 (Bernama-BUSINESS WIRE) — A new Juniper Research study has found that global OTT (Over the Top) business messaging traffic will rise from 93 billion in 2023, to 254 billion by 2027. This growth of 172% will be driven by increased availability of open OTT messaging APIs and competitive pricing…

