Leading OTT Players in Southeast Asia Announce Support for Unified ID 2.0
SINGAPORE, Dec 9 (Bernama-BUSINESS WIRE) — Global advertising leader, The Trade Desk (NASDAQ: TTD), today announced that the Unified ID 2.0 initiative has expanded into the Southeast Asia market as leading over-the-top (OTT) players announce their support. Initially developed by The Trade Desk, Unified ID 2.0 is a new, privacy-conscious identifier…

